LinkedIn Event and Webinar Marketing
200 Registrations. 12 Attendees. We Fix That.
Most LinkedIn webinars fail at sign-up. The invite does not speak to the right person. linkedin marketing webinars fail when the campaign is built around the topic, not the problem. We build around the problem.
The Real Problem
The webinar was not the problem. The problem was how it was pitched and who saw it. The sign-up page read like a company notice. The LinkedIn posts sounded like an invite to a meeting. Linkedin event marketing fails when the campaign treats the webinar as content, not as a way to win clients. We treat it as a way to win clients, from the first post to the last follow-up.
Benefits of LinkedIn Marketing Webinars
Sign-Ups First, Content Second
The sign-up page, LinkedIn posts, speaker brief, live plan and follow-up after the event: each linkedin marketing webinars stage does a different job. We plan all six before we write a post.
Built for the Buyer Who Would Attend
A thought leadership webinar and a product demo need different ways to get sign-ups. We build linkedin event marketing campaigns around what makes your buyer say yes, not around your calendar.
Every Touchpoint Has One Job
LinkedIn posts, the Event page, connection requests, email follow-up and retargeting each play a different role in filling seats. We build plans where every channel has one clear sign-up job.
Campaigns That Run Past Invite Day
Most webinar campaigns run for two days before the event. We build linkedin marketing webinars with four weeks of promotion. Then we follow up after the event to turn people who came into clients.
Every Sign-Up Tracked to Sales
Sign-ups, the share who attend, how engaged they are, DM replies after the event and sales leads: we track every number. You know what your linkedin event marketing plan does for revenue.

Your Webinar Has Seats. They Should Be Filled. with our Team
Tell us your webinar topic and who you want to attend. On the first call, we'll tell you what the campaign needs to fill the sign-up page.
Get in TouchOur Process
WEBINAR AUDIT
Check Past Sign-Ups & Find the Gaps
We check your linkedin marketing webinars: past sign-ups, how many showed up, how good the sign-up page is and how you promoted it. Most webinars have three to five gaps before we write a brief.
PLAN & SHAPE
Know Who Should Attend & Plan the Sign-Ups
We define who should attend, how the sign-up page pitches it, the LinkedIn posts and the follow-up after the event. Every linkedin event marketing choice ties back to a sign-up or a sale.
CREATE & WRITE
Sign-Up Page, Posts & Follow-Up Copy
We write your sign-up page, LinkedIn posts, speaker brief and follow-up emails. Every linkedin marketing webinars piece is made to get the right person to sign up and take a next step.
PROMOTE & MANAGE
Promote on LinkedIn & Watch Sign-Ups
We run the LinkedIn promotion, watch how fast people sign up and run the follow-up after the event. We check each linkedin event marketing campaign against the sign-up and turnout goals we agreed.
SCALE & REPORT
Report After the Event & Track Sales
After the event: sign-ups, turnout and sales leads. What works, we repeat. What stalls, we cut. Your linkedin marketing webinars report shows the full picture after every event.